STUDY OF ILLOCUTIONARY SPEECH IN TRADITIONAL MARKETS IN PRAGMATIC PERSPECTIVE

The interaction conducted by traders with buyers in Kejajar Wonosobo Market intends to reach a final agreement in transaction activities. In the final agreement there is an interesting thing that needs to be observed, namely the use of certain words that have the influence of the seller on the buyer. The power of influence is a speech that can be understood by speakers and speech partners. The power of influence is known as the act of speech ilokusi. In this article the author aims to describe the type and function of ilokusi speech and relevance to Indonesian language learning in high school. Based on the results of data analysis found 41 speech data included in the type and function of ilokusi speech actions carried out by sellers with buyers in Wonosobo Kejajar Market. The data included 7 data on expressive speech types, 17 data on the type of corrective speech directive, 11 data on the type of corrective speech, and 6 data on the type of commissionive speech, while the type of declarative ilokusi speech was not found. In addition, the ilokusi speech function was found to consist of 17 competitive function data, 13 convivial function data, 11 collaborative function data, while for conflictive ilokusi speech function was not found. Furthermore, the results of this study were integrated into Indonesian language learning in negotiation text material in high school grade X, in KD 3.11: Analyzing the content, structure (orientation, submission, offer, approval, closing) and language of the negotiating text.

is the market. Researchers chose Wonosobo Kejajar Market as a place to collect data in the research. Wonosobo Kejajar Market is a place that is often visited by residents located in the area around Kejajar District, Wonosobo Regency. This market is strategic because it is close to community settlements. Kejajar Market is one of several traditional markets located in Wonosobo Regency. Complete primary needs are found in Wonosobo Kejajar Market at a cheaper price, so many local people go to this market to look for their daily needs. To get something needed in the market, of course buyers around Kejajar must interact with the seller. Interaksi done by using a speech in the form of language. Important analysis in language marriage is the intention of speakers to speech partners that are adjusted to the situation, time, events, process, state of the speech partner (Prayitno, 2009:133) Every interaction carried out by traders with buyers in Wonosobo Kejajar Market, there is a certain purpose in it, namely to reach a final agreement in transaction activities.
The interaction in Wonosobo Market, especially between sellers and buyers, is interesting to research. One of the interesting things in this market is the interaction of traders with their buyers. Interaction between sellers and buyers from within the market is using a language astuturan, besides the type of speech used is caused by the existence of various forms soldin thismarket both goods and services, so that it can make it easier for researchers to understand correctly a speech that is taught. The occurrence of commercial activities carried out by traders with buyers in Wonosobo Kejajar Market is inseparable from the existence of a speech. The existence of trade interaction activities in Wonosobo Kejajar Market using certain words that have influence for both, so that it makes researchers encouraged to try to research and focusresearch onthe illocution speech used in Wonosobo Kejajar Market. The illocution speech used in Wonosobo Kejajar Market has a certain appeal that can reach an expected agreement. The study in this study intends to find out exactly how the use of illocution speech action contained in Wonosobo Kejajar Market. Then Guntari (2019) conducted research that focuses on the form of speech directives and types of speech acts used by guest stars in the Indonesia Lawyers Club TV One. Similarity of Guntari research and this research both examined the act of speech, namely the act of illocution speech, but the difference is in the focus of research and data sources obtained, if Guntari research refers more to the analysis of the type of speech illocution directive, this research focuses on the type of speech illocution as a whole and its function, as for the source of data obtained from guntari research comes from speech actions carried out by guest stars at the Indonesia Lawyers Club TV OneEvent, while this research comes from direct speech by sellers and buyers in Wonosobo Kejajar Market.. Penelitian Herliana has similarities with this research that is the content of studying about the act of speech illocution. The differencelies in data analysis method using agih method, while researchers in analyzing data using padan method.  Leech (1983:13) Pragmatics as part of the language studies language in its use that integrates with grammar, among which are phonology, morphology, semantics and syntax. Pragmatics is an offshoot of language science that examines the user's use of that language. Leech (1993) revealed that context as an aspect related to the environment, both the physical and socialenvironment of a speech and the background shared by speakers and speech. Context understanding refers to an environmental situation to clarify a point so that it can be understood by the speech participants involved in the conversation. Putrayasa (2014:85) states that speech is an individual state determined by the language proficiency possessed by the speaker psychologically in the face of certain situations. Speech is an act of communication carried out by a speaker based on his language skills in certain environmental situations and with special purposes.

Follow Illocution Speech
A person does not only produce a good speech without a purpose. Yule (2006:84) in his book says that a person produces a speech with the existence of functions in the mind that he calls the second dimension of illocution action. The act of illocution speech is the act of speech produced by the existence of a function in the human mind that can influence the speech partner to act to do something expected by the speaker.

Types of Illocution Speech
According to Searle (in Leech, 1993:163-165)  e. Declaration (Declaration), a form of speech with conformity between the content of the proposition and reality. For example, resigning, baptize, fire, name, sentence, excommunicate or discard, and appoint (employees). It is based on function. Searle (in Leech, 1993:162) argues that the function of illocution in accordance with the relationship of function and social purpose in the form of maintenance of polite and respectable behavior can be classified into four kinds. The functions are competitive, cooperating, fun, and contradictory functions.

a. CompetitiveFunction
Competitive function is speech that does not have manners so manners are involved in this, for example asking for money loans in a forceful tone.. The purpose of illocution along with the existence of social goals. In this function of illocution, manners have negative traits that aim to reduce disharmony, such as governing, demanding, asking, and begging.

b. Fun Function(Convivial)
Fun function is speech that has karma system.. The purpose of this illocution is in harmony with social goals. Manners in this function have a more positive form and intend to look for opportunities to be friendly, such as inviting or inviting, offering, greeting, congratulating, and saying thank you.

c. CollaborativeFunction
The function of working together is a function that does not include manners in it, it is because in this function manners are irrelevant or unrelated. Not caring about social goals is the purpose of the illocutionnya, for example, such as reporting, announcing, stating, and teaching. Basically this function intends to cause the onset of anger therefore this function has no element of manners in it. Contrary to social purposes is the purpose of this illocution, for example accusing, cussing, threatening, and scolding.

C. Research Method
According to Bogdan and Tylor (in Ismawati 2012:7) explained that qualitative research as a research step that brings up descriptive data in the form of written and oral words from the behavior of a person that can be observed, in addition to the whole approach is directed at the individual and his background. This study used data sources derived from the direct speech of sellers and buyers in Wonosobo Kejajar Market by recording the sound either involved as buyers or not using mobile phones without telling participants, it was done so that the data obtained naturally without engineering, then the data produced from this research is processed using words or sentences without any calculation of numbers.
The data in this study is in the form of speeches that are suspected to contain the type and function of illocution tuitur action.. The data source of the research comes from a direct speech conducted by the seller with buyers in Wonosobo Kejajar Market from the results of unstructured observations and voice recordings using mobile phones. In this study, researchers chose simak method as the data collection method used. Called the method of "simak" or penyimakan: done by listening, namely listening to the use of language (Sudaryanto, 2015:203). There are two techniques in the simak method, namely basic techniques and advanced techniques.. Basic techniques of the method of listening in the form of tapping techniques, meaning that efforts in obtaining data are carried out by researchers by tapping the use of language or conversations between sellers and buyers, while the follow-up techniques are the technique of listening to proficient libat, proficient libat-free techniques, recording techniques, and noterecording techniques.
The method used to analyze the data in this research is the padan method. Sudaryanto (2015:15) explained that the padan method is a method determined by a penenentu tool outside the language and not part of the language in question. Metode padan used in this research is a method of padan whose determining tool is language or referent language (what is talked about) or commonly referred to as referential method.

D. Results and Discussion
This section contains a description of the results of research and discussion. The

Types and Functions of Local Speech
a. Data (2) Context: Conversations take place between chicken traders (P2) and buyers (P1), buyers intend to buy chicken as an ingredient to make meatballs, buyers ask for clean chicken meat for ingredients to make meatballs at a cheaper price.
Based on its social purpose, the speech "Thank you" has another purpose of looking for a chance to be friendly, namely P1 expresses gratitude because P1 is satisfied with the service provided by P2. "Thank you" is an expression of gratitude. Saying thank you is part of the fun function (convivial). Based on the explanation of data number (2) it can be concluded that the speech "Thank you" is a function of pleasant illocution (convivial) speech.
b. Data (10 ) Context: Told by the seller of es cendol (P2) with the buyer (P1) who had previously preordered es cendol, and had subscribed with this ice cendol seller.
P1: "Wis gawekna wholesale nyong? Wis gawekna wholesale?" ("Have you made me yet? Have you made it yet?") P2 "Lha iki" ("This") P1: "Nyong arep beli, rene" ("I want to go home, here") P2: "Karo es ora iki, ora?" ("Same ice or no?") P1: "Karo es ya kono ora ya jedor, sak weine" ("Same ice yes please, not yes let it, as dedicated") P2: "Maer temen yahene wis buy" ("It's so good at this hour to be home") P1: "Ora usah karo mberoh-mberoh cendol bae. Telong ngewu?" ("Don't be the same weird cendol. Three thousand") P2: "Ho.o, klamet, gak beli pa" (receive money) ("Yes, excuse me, what do you want to go home for?") P1: "Beli" ("Go home") P2: "Kana ngati ati-ati" ("Go there carefully") In the data number (10) in the form of the word "I want to go home, here" is a turuan delivered by P1, namely buyers to P2 sellers of ice cendol. The saying "I want to go home, here" has the intention of governing to the opponent of speech, so that the speech is included in the act of speech illocution. Speech on data number (10) is intended P1 so that P2 can do what he said. The word "I want to go home, here" is included in the kind of follow-up to the directive. Based on existing context, the naration "I want to go home, here" indirectly has the intention of ordering the opponent said P2 so that P2 accelerate the manufacture of ice cendol that has been ordered before, it is because that P1 has felt long enough to wait for the order of ice cendolnya and he hastened to return home immediately, so P2 tried to accelerate the manufacture of ice cendol for P1. Based on the analysis, it can be concluded that data number (10) belongs to the type of speech illocution directive.
The speech in the form of "I want to go home, here" has the goal of illocution along with the social goal of negative manners to reduce disharmony. The speech data number (10) is interpreted P1 ordered the opponent said P2 so that P2 accelerate the manufacture of ice cendol that has been ordered in advance. Governing is part of a competitive function. Based on the analysis, it can be concluded that data number (10) is included in the function of competitive illocution speech.
c. Data (8) Context: Communication between the seller tofu (P2) and the buyer (P1), the buyer wants to buy white tofu that has been cut into pieces. (P1) ask about the price of tofu sold.
P1: "Niki tahune pintenan?" He said, "How much for this tofu?" P2: "Four five thousand" ("Four five thousand") P1: "Empat, Lima ribu!?" ("Four, five thousand!?") P2: "Nggeh, tahune piyambak, murah" ("Yes, tofu yourself, cheap") P1: "Berarti empat sementen kotak?" ("Means four squares") P2: "Berarti empat sementen kotak" ("Yes, this is four thousand") P1: " Ya mpun sekawan mawon" ("Yes it's only four") P2: "Sekawan mawon?" ("Four only?") P1: "Nggeh" ("Yes") P2: "Klamet turnuwun" (Giving away his merchandise) ("Excuse me") P1: "Nggeh" ("Yes") Data number (8) in the form of speech "Yes, tofu yourself, cheap" is a speech delivered by the seller tofu or P2 to buyers P1. The speech "Yes, tofu yourself, cheap" contains the intention that P2 stated something to P1 opponents he said, so that the speech is included in the act of speech illocution. The speech on data number (8) has the intention of giving a statement that binds P2 to the correctness of the existing proposition regarding the know-how it sells. The speech "Yes, tofu yourself, cheap" including speech that states something, so that the speech goes into the type of act of asertif illocution. The speech "Yes, tofu yourself, cheap" directly has the intention of stating that the white tofu that P2 sells is the result of tofu that it produces itself, so the price becomes cheaper. It is intended P2 to convince P1 that the tofu he sells is already really cheap because of his own production. Based on the analysis, it can be concluded that data number (8) belongs to the type of speech illocution asertif.
The words "Yes, tofu yourself, cheap" are included in the statement sentence. Speech in data number (8)  It occurs when there is a spice trading interaction conducted by seasoning traders and their buyers in Wonosobo Kejajar Market. The buyer will buy the pecan seasoning, in the middle of the transaction of buying and selling pecan seasoning the seller intends to offer his other merchandise. P1 (buyer) and P2 (seller).

E. Conclusion
From the speech data that has been collected by researchers after the analysis, 41 speech data were produced that belonged to the types and functions of ilokusi actions carried out by sellers with buyers in Wonosobo Kejajar Market. The data found in these types of ilokusi speech acts consisted of 7 data on expressive speech types, 17 data on types of speech directives, 11 data on types of asertive speech actions, 6 data types of commissionive speech, while for the type of declarative ilokusi speech action was not found. In addition, the ilokusi speech function found consisted of 17 competitive function data, 13 data of fun functions (convivial), 11 data of collaborative functions, while for speech actions that belonged to conflictive functions were not found.
The speech found from the analysis of this research can be used as an example of text in learning materials in schools. This can make it easier for students to understand the material given because the examples given come from real-life problems that are not uncommon for students. Learning materials that can be relevanized with this research is the Indonesian language learning material negotiated text. Therefore, the relevance of ilokusi speech between sellers and buyers in Wonosobo Kejajar Market to learning is contained in the negotiating text material in sma class X, in KD 3.11 Analyzing the content, structure (orientation, submission, offer, approval, closing) and the language of the negotiating text, namely as an example of the negotiating text in which it can be analyzed in accordance with the parts of the negotiation text.

F. Advice
Based on the above conclusions, researchers expect this research can be used as a reference for other researchers in developing broader research, on pregmatic studies that have not been unedated in this study such as the type and function of ilokusi and perlokusi speech actions conducted by sellers with buyers in the market. The results of this study are also expected to be a reference for educators in Indonesian language learning, especially making the findings as an example of the text of negotiation text learning materials in schools to make it easier for students to understand the material.